Jessika Marisca Portfolio

JESSIKA MARISCA

La Vinya Barcelona Web

Digitized a renowned Barcelona bar through a new design strategy and UX/UI redesign. Led research, prototyping, and usability testing to deliver a high-impact web platform.

Usability

55%

User Satisfaction

4.5*

UX case study

A website with recommendations and catalogue filters to discover the perfect wine for you!

La Vinya del Senyor, a renowned wine bar in Barcelona, needed a digital presence to match its prestige. My challenge was to create a brand-new website and UX strategy that captured its essence while improving user experience.

Double diamond design process

Discover

Define

Develop

Deliver

HOW?

The methodology

Project goals

Improve the overall user experience in the bar by providing a closer and more complete accompaniment, through the digital experience.

Include personal recommendations made by the bartenders and a way of filtering the extensive catalogue.

¿Cømo te brindamos la experiencia perfecta?

¿Quieres descubrir un nuevo vino?

Desk Research
Benchmark
Análisis de tendencias
Observación contextual
Entrevistas
Encuestas

Análisis de hallazgos
Modelado de personas
User journey
Insights
Propuesta de valor

User test
Pitch
Get feedback
Iterate

User flow
Arquitectura del sitio
Wireframes
UI kit
Visual Design
Prototipo

Value proposition

Create a site that guides, recommends and offers detailed information to the user so that they can have the complete experience they are looking for around drinking wine.

Research

Insights

Interviews

Información sobre la Vinya del Señor, su experiencia in situm y observación contextual.

8 personas

3 empleados, 5 clientes

Surveys

Consumer habits

80 personas

Trend Research

Wine turism

Sustainability as a luxury

User Personas

Nuria,

The beginner

Always saves the name of the wine after ordering it to buy it again in the future or get something similar and start learning about her tastes.

Likes getting wine suggestions and having a small wine tasting lesson.

Alejandro,

Looking to be surprised

Loves trying something new. Sometimes ends up ordering the same thing because he doesn’t know about new things on the menu.

Needs someone to suggest new wines according to his taste.

Amir,

The expert

Often visits different wine bars in Barcelona looking to try new wines, specially sustainable, natural and vegan wines. Would love to find the wines he is looking for in easier and faster way.

Likes to know different facts about the wine production, the vineyards, the way it is stored, etc.

Site architecture

Wireframes

Primero realizamos wireframes en papel para tener una idea de como queríamos plantear la home y las páginas de producto y perfil. Luego realizamos wireframes de alta fidelidad en Figma y fuimos iterándolos.

Ui kit

Typography

This is our main font

This is our secondary font for descriptions and bigger texts

Colors

System

Illustrations

UI Design

Ready to design a desktop and mobile version of the website!

Website home

Catalogue with filters to ensure usability.

Product page with ratings, wine detail notes, food pairings, vinyard information and user comments.

Impact

The redesign of La Vinya del Senyor’s digital presence created a modern yet timeless identity that reflects the bar’s heritage while improving usability.

The new website and UX strategy:

Strengthened the brand’s positioning as a premium wine bar in Barcelona.
Made the wine catalogue easier to browse and discover online.
Delivered a seamless and elegant experience that connects the charm of the physical space with its digital extension.

Lessons Learned This project taught me the importance of balancing aesthetic storytelling with usability. Designing for a hospitality context required attention not only to functionality but also to atmosphere, tone, and brand character. It reinforced my ability to translate a physical brand experience into a cohesive and engaging digital product.

Other Projects

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

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See Project

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See Project

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JESSIKA MARISCA

La Vinya Barcelona Web

Digitized a renowned Barcelona bar through a new design strategy and UX/UI redesign. Led research, prototyping, and usability testing to deliver a high-impact web platform.

Usability

55%

User Satisfaction

4.5*

UX case study

A website with recommendations and catalogue filters to discover the perfect wine for you!

La Vinya del Senyor, a renowned wine bar in Barcelona, needed a digital presence to match its prestige. My challenge was to create a brand-new website and UX strategy that captured its essence while improving user experience.

Double diamond design process

Discover

Define

Develop

Deliver

HOW?

The methodology

Project goals

Improve the overall user experience in the bar by providing a closer and more complete accompaniment, through the digital experience.

Include personal recommendations made by the bartenders and a way of filtering the extensive catalogue.

¿Cømo te brindamos la experiencia perfecta?

¿Quieres descubrir un nuevo vino?

Desk Research
Benchmark
Análisis de tendencias
Observación contextual
Entrevistas
Encuestas

Análisis de hallazgos
Modelado de personas
User journey
Insights
Propuesta de valor

User test
Pitch
Get feedback
Iterate

User flow
Arquitectura del sitio
Wireframes
UI kit
Visual Design
Prototipo

Value proposition

Create a site that guides, recommends and offers detailed information to the user so that they can have the complete experience they are looking for around drinking wine.

Research

Insights

Interviews

Información sobre la Vinya del Señor, su experiencia in situm y observación contextual.

8 personas

3 empleados, 5 clientes

Surveys

Consumer habits

80 personas

Trend Research

Wine turism

Sustainability as a luxury

User Personas

Nuria,

The beginner

Always saves the name of the wine after ordering it to buy it again in the future or get something similar and start learning about her tastes.

Likes getting wine suggestions and having a small wine tasting lesson.

Alejandro,

Looking to be surprised

Loves trying something new. Sometimes ends up ordering the same thing because he doesn’t know about new things on the menu.

Needs someone to suggest new wines according to his taste.

Amir,

The expert

Often visits different wine bars in Barcelona looking to try new wines, specially sustainable, natural and vegan wines. Would love to find the wines he is looking for in easier and faster way.

Likes to know different facts about the wine production, the vineyards, the way it is stored, etc.

Site architecture

Wireframes

Primero realizamos wireframes en papel para tener una idea de como queríamos plantear la home y las páginas de producto y perfil. Luego realizamos wireframes de alta fidelidad en Figma y fuimos iterándolos.

Ui kit

Typography

This is our main font

This is our secondary font for descriptions and bigger texts

Colors

System

Illustrations

UI Design

Ready to design a desktop and mobile version of the website!

Website home

Catalogue with filters to ensure usability.

Product page with ratings, wine detail notes, food pairings, vinyard information and user comments.

Impact

The redesign of La Vinya del Senyor’s digital presence created a modern yet timeless identity that reflects the bar’s heritage while improving usability. The new website and UX strategy:

Strengthened the brand’s positioning as a premium wine bar in Barcelona.
Made the wine catalogue easier to browse and discover online.
Delivered a seamless and elegant experience that connects the charm of the physical space with its digital extension.

Lessons Learned This project taught me the importance of balancing aesthetic storytelling with usability. Designing for a hospitality context required attention not only to functionality but also to atmosphere, tone, and brand character. It reinforced my ability to translate a physical brand experience into a cohesive and engaging digital product.

Other Projects

See Project

→

See Project

→

See Project

→

JESSIKA MARISCA

La Vinya Barcelona Web

Digitized a renowned Barcelona bar through a new design strategy and UX/UI redesign. Led research, prototyping, and usability testing to deliver a high-impact web platform.

Usability

55%

User Satisfaction

4.5*

UX case study

A website with recommendations and catalogue filters to discover the perfect wine for you!

La Vinya del Senyor, a renowned wine bar in Barcelona, needed a digital presence to match its prestige. My challenge was to create a brand-new website and UX strategy that captured its essence while improving user experience.

Double diamond design process

Discover

Define

Develop

Deliver

HOW?

The methodology

Project goals

Improve the overall user experience in the bar by providing a closer and more complete accompaniment, through the digital experience.

Include personal recommendations made by the bartenders and a way of filtering the extensive catalogue.

¿Cømo te brindamos la experiencia perfecta?

¿Quieres descubrir un nuevo vino?

Desk Research
Benchmark
Análisis de tendencias
Observación contextual
Entrevistas
Encuestas

Análisis de hallazgos
Modelado de personas
User journey
Insights
Propuesta de valor

User test
Pitch
Get feedback
Iterate

User flow
Arquitectura del sitio
Wireframes
UI kit
Visual Design
Prototipo

Value proposition

Create a site that guides, recommends and offers detailed information to the user so that they can have the complete experience they are looking for around drinking wine.

Research

Insights

Interviews

Información sobre la Vinya del Señor, su experiencia in situm y observación contextual.

8 personas

3 empleados, 5 clientes

Surveys

Consumer habits

80 personas

Trend Research

Wine turism

Sustainability as a luxury

User Personas

Nuria,

The beginner

Always saves the name of the wine after ordering it to buy it again in the future or get something similar and start learning about her tastes.

Likes getting wine suggestions and having a small wine tasting lesson.

Alejandro,

Looking to be surprised

Loves trying something new. Sometimes ends up ordering the same thing because he doesn’t know about new things on the menu.

Needs someone to suggest new wines according to his taste.

Amir,

The expert

Often visits different wine bars in Barcelona looking to try new wines, specially sustainable, natural and vegan wines. Would love to find the wines he is looking for in easier and faster way.

Likes to know different facts about the wine production, the vineyards, the way it is stored, etc.

Site architecture

Wireframes

Primero realizamos wireframes en papel para tener una idea de como queríamos plantear la home y las páginas de producto y perfil. Luego realizamos wireframes de alta fidelidad en Figma y fuimos iterándolos.

Ui kit

Typography

This is our main font

This is our secondary font for descriptions and bigger texts

Colors

System

Illustrations

UI Design

Ready to design a desktop and mobile version of the website!

Website home

Catalogue with filters to ensure usability.

Product page with ratings, wine detail notes, food pairings, vinyard information and user comments.

Impact

The redesign of La Vinya del Senyor’s digital presence created a modern yet timeless identity that reflects the bar’s heritage while improving usability. The new website and UX strategy:

Strengthened the brand’s positioning as a premium wine bar in Barcelona.
Made the wine catalogue easier to browse and discover online.
Delivered a seamless and elegant experience that connects the charm of the physical space with its digital extension.

Lessons Learned This project taught me the importance of balancing aesthetic storytelling with usability. Designing for a hospitality context required attention not only to functionality but also to atmosphere, tone, and brand character. It reinforced my ability to translate a physical brand experience into a cohesive and engaging digital product.

Other Projects

See Project

→

See Project

→

See Project

→